Cricinfo has a ghastly popup ad for the Samsung Galaxy Note 2. It appears as 3 agitating arrows that encourage you to ‘swipe’ from the bottom of the screen. And it comes every time, no matter how many times I cancel it. You have to click it in order to reveal the ‘dismiss’ cross button. The page isn’t navigable again until you engage with the advert.

Is this advert a metaphor for laggy scrolling (present in the ad) and crappy usability (check)? I think it’s one of the most irritating things I’ve ever seen on the Internet.


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